How to Segment Your Audience Based on Demographics?
Once you have collected demographic data, you can segment your audience into different groups. Here are some common ways to segment:
Age: Tailor your content to different age groups, such as Millennials, Gen Z, or Baby Boomers. Gender: Create separate campaigns for male and female subscribers if your products/services cater to specific genders. Location: Customize your emails based on geographic location to include local events or offers. Income Level: Offer different products or services to high-income and low-income groups.