How to Segment Your Audience for Better Scheduling?
Segmenting your audience allows you to tailor your send times to specific groups. Here are some ways to segment:
Demographics: Age, gender, location, etc. Behavior: Purchase history, website activity, email engagement history. Preferences: User-selected preferences for email frequency and types of content.
By segmenting your audience, you can ensure that each group receives emails at the most convenient times, thereby increasing engagement rates.