product alerts

How to Segment Your Audience for Product Alerts?

Effective segmentation is key to the success of product alerts. Businesses can segment their audience based on several factors such as purchase history, browsing behavior, or demographics. For instance, sending alerts about new arrivals to customers who frequently purchase new collections can lead to higher engagement and conversions. Using behavioral segmentation, brands can tailor their alerts to meet the specific needs and preferences of their audience.

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