How to Segment Your Audience for Seasonal Produce Campaigns?
Audience segmentation is crucial for the success of any email marketing campaign. For seasonal produce: - Geographic Location: Different regions have different growing seasons. Segment your list based on location to ensure relevance. - Past Purchase Behavior: Identify subscribers who have previously shown interest in similar products. - Engagement Levels: Tailor your content based on how engaged different segments of your audience are with your emails.