How to Segment Your Audience for Targeted Messaging?
Effective segmentation is the foundation of targeted messaging. Here are some common ways to segment your audience:
Demographics: Age, gender, location, and other demographic information. Behavioral Data: Purchase history, browsing behavior, and engagement with previous emails. Psychographics: Interests, values, and lifestyle choices. Email Engagement: How often subscribers open your emails and click on links. Customer Journey Stage: New subscribers, repeat customers, and inactive users.