data driven approach

How to Segment Your Audience Using Data?

Audience segmentation involves dividing your email list into smaller groups based on shared characteristics. This can be done using:
- Demographic Segmentation: Age, gender, location.
- Behavioral Segmentation: Past purchases, email engagement.
- Psychographic Segmentation: Interests, lifestyle choices.
- Geographic Segmentation: Location-based targeting.
Segmentation allows for more personalized and relevant content, which can significantly improve engagement rates.

Frequently asked queries:

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