customer database

How to Segment Your Customer Database?

Segmentation is the process of dividing your customer database into smaller groups based on specific criteria. Common segmentation strategies include:
Demographic Segmentation: Age, gender, income level, etc.
Behavioral Segmentation: Purchase history, email open rates, etc.
Geographic Segmentation: Location-based targeting.
Psychographic Segmentation: Lifestyle, values, and interests.
Effective segmentation leads to more personalized and relevant email campaigns, which can significantly boost engagement and conversions.

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