analyze and refine

How to Segment Your Email List for Better Results?

Segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria. This allows for more personalized and relevant content, which can significantly improve engagement and conversion rates. Common segmentation criteria include:
Demographics (age, gender, location)
Behavior (past purchases, website activity)
Engagement level (active vs. inactive subscribers)
Preferences (product interests, email frequency)

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