holiday seasons

How to Segment Your Email List for Holiday Campaigns?

Effective segmentation can make your holiday email campaigns more successful. Consider the following segments:
1. Past Buyers: Target those who have purchased from you before.
2. Engaged Subscribers: Those who frequently open and click your emails.
3. Geographic Location: Tailor offers based on regional holidays and preferences.
4. Purchase History: Recommend products based on past purchases.
5. Behavioral Segmentation: Use website behavior such as browsing history.

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