How to Segment Your Email List for Targeted Promotions?
Segmentation is the process of dividing your email list into smaller groups based on specific criteria. This allows you to send more targeted and relevant promotions to each segment. Common segmentation criteria include:
Demographics (age, gender, location) Purchase history Browsing behavior Email engagement (open and click-through rates) Customer loyalty or VIP status
By segmenting your email list, you can create personalized and relevant content that resonates with each group, leading to higher engagement and conversion rates.