When selecting a case study, consider the following factors:
Relevance: Choose a case study that is relevant to the target audience. The more they can relate to the scenario, the more effective the case study will be. Success Metrics: Highlight case studies that showcase measurable success. Numbers and percentages can make the impact more tangible. Storytelling: Ensure the case study has a compelling narrative. The story should have a clear problem, solution, and outcome. Diverse Examples: Use a variety of case studies to appeal to different segments of your audience.