Setting up a points based system involves several steps: 1. Identify Key Actions: Determine which actions indicate a higher level of engagement. This could include email opens, link clicks, form submissions, and purchases. 2. Assign Points: Allocate points to each action based on its importance. For example, opening an email might be worth 5 points, while making a purchase could be worth 50 points. 3. Set Thresholds: Establish point thresholds for different lead statuses, such as "interested," "hot lead," or "ready to buy." 4. Use Automation Tools: Leverage email marketing automation tools to track these interactions and automatically update lead scores.