Setting up a successful experiment involves several steps:
Define Your Objective: What are you trying to achieve? Higher open rates, more clicks, better engagement? Choose a Variable to Test: Start with one element to keep the experiment controlled. Create Variations: Develop different versions of the element you are testing. Segment Your Audience: Divide your email list into groups to test the variations. Run the Test: Send the different versions to your segmented audience. Analyze the Results: Use metrics to determine which variation performed better.