How to Set Up Google Analytics for Email Campaigns?
To set up Google Analytics for your email campaigns, you need to use UTM parameters in your email links. These parameters are tags that you can add to a URL that allow you to track the effectiveness of your email marketing efforts. Common UTM parameters include:
utm_source: Identifies the source of the traffic (e.g., newsletter, email) utm_medium: Identifies the medium (e.g., email, social) utm_campaign: Identifies the specific campaign (e.g., summer_sale) utm_content: Differentiates similar content within the same campaign (e.g., text_link, image_link)