brainstorming

How to Structure a Brainstorming Session?

A well-structured brainstorming session can significantly enhance productivity. Here are some steps to follow:
Define the Objective: Clearly state the purpose of the brainstorming session, whether it's to generate campaign ideas, improve open rates, or design a new template.
Set the Ground Rules: Encourage open communication, respect for all ideas, and a no-criticism policy during the idea generation phase.
Use Creative Techniques: Implement techniques like mind mapping, SWOT analysis, or the SCAMPER method to stimulate creative thinking.
Document Everything: Record all ideas, no matter how unconventional they may seem. This ensures that no potential strategy is lost.
Prioritize and Refine: After the initial idea generation, evaluate and prioritize the ideas based on feasibility, potential impact, and alignment with campaign goals.

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