Structuring a creative workshop effectively involves several steps:
Define Objectives: Clearly outline the goals and expected outcomes of the workshop. Set an Agenda: Plan the session with specific activities and time allocations for each segment. Gather Resources: Collect necessary materials such as customer data, previous email campaigns, and design tools. Facilitate Brainstorming: Use techniques like mind mapping, role-playing, or SWOT analysis to generate ideas. Prototype and Test: Create prototypes of email designs and test them with a small audience or focus group. Review and Refine: Collect feedback and make necessary adjustments to the email campaign.