To maintain interest, structuring the middle of the email effectively is key:
1. Segmentation and Personalization: Tailor the content based on the [audience segment]() to meet their specific needs and preferences. 2. Concise and Clear Messaging: Avoid clutter. Use [bullet points]() or [sub-headings]() to break down the information, making it easier to digest. 3. Visual Elements: Incorporate images, [infographics](), or [videos]() to make the email visually appealing. 4. Storytelling: Craft a compelling narrative that resonates with your audience and leads naturally to your CTA.