How to Test and Optimize Image and Link Performance?
Testing and optimization are key to the success of your email marketing campaigns:
A/B Testing: Experiment with different images and CTAs to see what performs best. Change one element at a time to identify what drives engagement. Heatmaps: Use tools like Crazy Egg or Hotjar to see where users are clicking within your email. This can help you place your most important links more effectively. Analyze Metrics: Regularly review open rates, click-through rates (CTR), and conversion rates. Use this data to make informed decisions about future campaigns.