Regular testing is essential to maintain the efficiency of your email campaigns. Hereâs how you can do it:
Email Testing Tools: Use tools like Litmus or Email on Acid to test your emails across different email clients and devices. Load Time: Measure the load time of your emails to ensure they open quickly, especially on mobile devices. Email Size: Keep your email size under 100KB to avoid being clipped by email clients like Gmail. Analytics: Monitor key performance metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your emails.