Testing interactive elements typically involves A/B testing or multivariate testing. Here’s how to go about it:
Define Objective: Clearly state what you aim to achieve, such as increasing click-through rates or conversions. Select Elements: Choose the interactive elements you want to test, like a video or a carousel slider. Create Variants: Develop multiple versions of your email, each featuring different interactive elements. Segment Audience: Divide your email list into segments to receive different versions of the email. Send and Measure: Dispatch the emails and measure engagement metrics like open rates, click-through rates, and conversion rates. Analyze Results: Compare the performance of each variant to determine which interactive element was most effective.