How to Test the Effectiveness of an Author's Name?
Testing the effectiveness of an author's name can be done through A/B testing. Here's how:
Create two versions of your email with different author's names. Send each version to a small segment of your email list. Analyze open rates, click-through rates, and other key metrics to determine which name performs better.
Based on the results, you can make an informed decision on the most effective author's name for your future campaigns.