Before sending out your email campaigns, itâs vital to test your URLs to ensure they work correctly. Here are some tips:
Check for Errors: Click on every link in your test email to ensure they lead to the correct pages without any errors. Verify Tracking: Ensure that any tracking parameters, like UTM codes, are correctly implemented and recording data as expected. Use A/B Testing: Experiment with different URL structures to see which ones yield better engagement and click-through rates.