Tracking campaign activity is essential for understanding the effectiveness of your marketing efforts. Key metrics to monitor include:
1. Open Rate: The percentage of recipients who open your email. 2. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. 3. Conversion Rate: The percentage of recipients who take a desired action after clicking through from your email. 4. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. 5. Unsubscribe Rate: The percentage of recipients who opt-out of receiving future emails.