Tracking email performance is essential for optimizing email marketing efforts. Key metrics to monitor include:
Open rates: The percentage of recipients who open your email. Click-through rates (CTR): The percentage of recipients who click on links within your email. Conversion rates: The percentage of recipients who complete the desired action, such as making a purchase. Bounce rates: The percentage of emails that could not be delivered to the recipient's inbox.
Popular email marketing platforms like Mailchimp, Constant Contact, and Sendinblue provide comprehensive analytics tools to track and analyze these metrics.