Tracking the performance of external links is essential for evaluating the success of your email campaigns. Here are ways to do it:
UTM Parameters: Append UTM parameters to your URLs to track clicks and conversions through Google Analytics. Email Marketing Software: Use built-in analytics tools offered by email marketing software like Mailchimp, HubSpot, or Sendinblue. Click-Through Rates (CTR): Monitor the CTR for each link to determine its effectiveness.