How to Track the Performance of Mobile Email Campaigns?
Tracking the performance of your mobile email campaigns is crucial for continuous improvement. Use analytics tools to monitor:
- Open Rates: Measure how many recipients open your email. - Click-Through Rates (CTR): Track how many clicks your email links receive. - Conversion Rates: Determine the number of users who completed a desired action. - Bounce Rates: Identify the percentage of emails that were not delivered successfully. - Engagement: Analyze how users interact with your email content.