How to Track the Performance of Social Media Buttons?
Tracking the performance of social media buttons helps you understand their impact and optimize future campaigns. Here are some methods:
UTM Parameters: Add UTM parameters to the URLs associated with your social media buttons to track clicks and measure traffic in Google Analytics. Email Marketing Software: Use built-in analytics tools in your email marketing software to monitor click-through rates (CTR) and engagement metrics. Social Media Insights: Check the analytics provided by social media platforms to see how much traffic and engagement is being driven from your email campaigns.