To measure the success of your video email campaign, it's essential to track specific metrics:
Click-Through Rates (CTR): Monitor how many recipients clicked on the video thumbnail or play button. Engagement Rates: If your video is hosted on a platform like YouTube, you can track engagement metrics such as views, likes, and comments. Conversion Rates: Measure the number of recipients who took the desired action after watching the video, such as making a purchase or filling out a form.