How to Use an Existing Customer Database for Email Marketing?
Once you have a well-maintained customer database, you can leverage it in several ways:
Segmentation: Segment your customer base to send targeted emails that resonate with specific groups. Personalization: Use personalized email content to enhance engagement and response rates. Automation: Implement email automation to send timely and relevant messages based on customer actions. Analytics: Track the performance of your email campaigns to refine and improve future efforts.