To use bold text effectively in your email campaigns, limit its use to key points and important phrases. This will help draw attention to the most critical elements of your message without overwhelming your reader. Here are some tips:
Highlight key benefits: Use bold to emphasize the main advantages of your product or service. Draw attention to CTAs: Bold your calls-to-action to make them stand out and encourage clicks. Emphasize crucial deadlines: Bold important dates and deadlines to ensure they are noticed.