How to Use Customer Testimonials in Email Campaigns?
Incorporating customer testimonials into your email campaigns can be done in various ways:
Highlight Key Testimonials: Feature a standout testimonial at the top of your email to grab attention. Add Testimonials in Newsletters: Include a section for customer testimonials in your regular newsletters. Use Visuals: Include photos or videos of customers giving testimonials to make them more engaging. Segmented Testimonials: Use different testimonials for different segments of your audience to increase relevance. Case Studies: Turn detailed testimonials into case studies and share them through your email campaigns.