Database analytics helps you understand your audience and optimize your campaigns. Key metrics to track include:
Open Rates: The percentage of emails opened by recipients. Click-Through Rates: The percentage of recipients who clicked on links within the email. Conversion Rates: The percentage of recipients who completed the desired action. Bounce Rates: The percentage of emails that couldn't be delivered.
Using these metrics, you can identify trends, adjust your strategies, and improve your overall email marketing performance.