Using the Google Analytics Campaign URL Builder involves adding specific UTM parameters to your URLs. Here are the key parameters you need to know:
1. utm_source: Identifies the source of your traffic, such as a newsletter or an email service provider. 2. utm_medium: Identifies the medium, such as email. 3. utm_campaign: Identifies the campaign name, such as a specific product launch or a holiday sale. 4. utm_term: Identifies paid search keywords. This parameter is less commonly used in email marketing. 5. utm_content: Differentiates similar content or links within the same email to track which version or link was more effective.