How to Use Google Analytics URL Builder for Email Campaigns?
Using the Google Analytics URL Builder is straightforward:
Go to the Google Analytics URL Builder tool. Enter the URL of the page you want to track. Fill in the campaign parameters:
Campaign Source (utm_source): Typically, this would be "email". Campaign Medium (utm_medium): This could be "newsletter", "promo", etc. Campaign Name (utm_campaign): Use a unique name to identify the campaign. Campaign Term (utm_term): Optional, used for paid search keywords. Campaign Content (utm_content): Optional, used to differentiate similar content or links within the same email.
Generate the URL and use it in your email campaign.