To use HTML and inline CSS effectively in email marketing, follow these guidelines:
Keep it Simple: Avoid complex layouts and excessive use of styles. Simplicity ensures better compatibility across different email clients. Use Tables for Layout: While tables are outdated for web design, they are still the most reliable way to create consistent layouts in emails. Inline Your Styles: Always use inline CSS to style your elements. This practice ensures that your styles are applied even if the email client strips out the <style> tags. Test Extensively: Different email clients render HTML and CSS differently. Always test your emails on multiple platforms to ensure compatibility.