internal benchmarks

How to Use Internal Benchmarks for Improvement?

Once you have established your internal benchmarks, the next step is to use them as a tool for improvement. Regularly compare your current campaign performance against these benchmarks to identify areas that need attention. For example, if your open rate is consistently below your benchmark, you might need to experiment with different subject lines or optimize your sender reputation. Similarly, a low CTR could indicate that your content needs to be more engaging or that your call-to-action is not compelling enough.

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