Here are some practical steps to leverage Moz Keyword Explorer in your email marketing strategy:
1. Keyword Research
Begin by entering relevant keywords related to your industry or products into Moz Keyword Explorer. Analyze the search volume, keyword difficulty, and organic CTR to identify the most promising keywords. These keywords will serve as the foundation for your email content and subject lines.
2. Content Ideas
Use the keyword suggestions and related keywords features to generate
content ideas for your emails. For instance, if you find a keyword with a high search volume that aligns with your products or services, consider creating an email campaign centered around that topic.
3. Subject Line Crafting
Incorporate high-traffic keywords into your email subject lines to attract your audience's attention. A compelling subject line with relevant keywords can significantly improve your open rates. For instance, if "best email marketing tips" is a high-volume keyword, a subject line like "Top 10 Best Email Marketing Tips You Need to Know" could be more effective.
4. Audience Segmentation
Utilize the insights gained from Moz Keyword Explorer to segment your email list based on the interests and search behaviors of your audience. For example, if a segment of your audience is frequently searching for "email automation tools," you can create a targeted email campaign specifically for them.