Once you have collected seasonal data, here are some strategies to implement it in your email campaigns:
Segment Your Audience: Create segments based on seasonal behaviors and preferences. This allows for more targeted and relevant messaging. Personalized Content: Use the data to personalize email content, including subject lines, images, and offers, to match the seasonal interests of your audience. Timing and Frequency: Adjust the timing and frequency of your emails based on when your audience is most likely to engage with them during different seasons. Seasonal Promotions: Create special offers and promotions that align with the seasonal trends and holidays.