Using UTM parameters in your email campaigns is straightforward. Here’s a step-by-step guide:
Identify the Campaign: Decide what you want to track. This could be a product launch, a special promotion, or a newsletter issue. Generate UTM Parameters: Use a URL builder tool to create your UTM parameters. Ensure you fill in fields like utm_source, utm_medium, and utm_campaign. Append to URLs: Attach the generated UTM URLs to the links in your email. Track and Analyze: After sending your email, use analytics tools to monitor the performance of your campaigns.