The process of warming up your IP involves sending a small number of emails initially and gradually increasing the volume over time. Here are the steps:
Start Small: Send emails to your most engaged subscribers first. These are the recipients who are most likely to open, click, and interact with your emails. Gradual Increase: Slowly increase the number of emails you send each day. For example, if you start with 100 emails, you might increase this to 200 the next day, and so on. Monitor Performance: Keep an eye on your email metrics such as open rates, click-through rates, and bounce rates. Adjust your sending volume based on these metrics. Consistency: Ensure that you send emails consistently. Sudden spikes in email volume can raise red flags with ISPs. Engagement: Focus on sending high-quality content that your subscribers find valuable. High engagement rates can significantly boost your sender reputation.