Here are some tips to craft an effective preheader:
Keep it Short: Aim for around 40-70 characters to ensure it displays properly across different email clients and devices. Complement the Subject Line: The preheader should complement and expand on the subject line, not repeat it. Use Actionable Language: Encourage action by using verbs and creating a sense of urgency or curiosity. Personalize When Possible: Personalization can make the email feel more relevant and engaging to the recipient. Test Different Variations: A/B testing different preheaders can help determine which one resonates best with your audience.