Know Your Audience: Understand who your audience is and what they care about. This helps in tailoring your message to their needs. Focus on One Goal: Each email should have one primary goal, whether it’s to get a click, a reply, or a purchase. Stick to this goal and remove anything that doesn’t support it. Use Short Sentences: Break complex ideas into shorter, more manageable sentences. Be Direct: Get to the point quickly. Use action-oriented language to drive engagement. Edit Ruthlessly: Review your copy multiple times to eliminate any redundant words or phrases.