Crafting effective preheader text involves a few strategic considerations:
Keep it Short and Sweet: Aim for around 40 to 50 characters. This ensures that the text is fully visible on most devices. li> Complement the Subject Line: Your preheader text should add value to, rather than repeat, the subject line. Create a Sense of Urgency: Use time-sensitive language to encourage immediate action. Personalize: Personalization can significantly increase engagement rates. Use the recipient's name or reference their behavior.