Deciding whether to use a person's name or a brand name depends on the nature of your business and your marketing goals. Here are some considerations:
Person's Name: Ideal for businesses that focus on personal relationships, such as coaches, consultants, or small businesses. Brand Name: Suitable for larger companies or those with strong brand recognition, ensuring recipients immediately identify the sender. Combination: Using both a person's name and the brand name can be an effective strategy, such as "John at XYZ Company."