When you identify a soft bounce, there are several actions you can take:
Retry Sending: Most platforms automatically retry sending the email after a certain period. If the issue was temporary, the email might successfully deliver on the subsequent attempt. Contact the Recipient: If the soft bounce persists, consider reaching out to the recipient through another channel to inform them of the issue and request them to check their inbox or spam folder. Clean Your List: Regularly clean your email list to remove addresses that consistently result in soft bounces. This helps in maintaining a high deliverability rate.