Based on your analysis, you can take several actions to improve your email marketing performance:
1. Optimize Subject Lines and Preheaders: If your open rates are low, experiment with different subject lines and preheaders to see what captures your audience’s attention. 2. Enhance Content Quality: If your CTR is low, review your content to ensure it is relevant, engaging, and includes clear call-to-actions. 3. Improve List Segmentation: If certain segments are underperforming, refine your list segmentation to send more targeted and personalized emails. 4. Clean Your Email List: Regularly clean your email list to remove invalid addresses and reduce your bounce rate. 5. Refine Timing and Frequency: Analyze when your audience is most likely to engage with your emails and adjust your sending times and frequency accordingly.