Based on the metrics you gather, you should take specific actions to optimize your campaigns:
Improve Subject Lines: If your open rates are low, consider testing different subject lines to see what resonates more with your audience. Enhance Content: If your CTR is low, review your email content and ensure it is engaging and relevant to your audience. Segment Your List: If you notice high unsubscribe rates, consider segmenting your email list to send more targeted and personalized content. Clean Your List: A high bounce rate might indicate that your email list needs cleaning to remove invalid or inactive email addresses.