What Actions Should You Take When Alerts are Triggered?
When a performance alert is triggered, it’s essential to investigate and take corrective actions:
Analyze the email content to ensure it aligns with your audience’s interests. Check the sending frequency to avoid overwhelming your subscribers. Verify the email list for any issues with list segmentation or list hygiene. Review the subject lines and preheader text for relevance and appeal. Conduct A/B testing to identify what changes improve performance.