A/B testing involves sending two versions of an email to a small segment of your list to determine which performs better. You can test various elements, such as subject lines, content, images, and calls-to-action. Analyzing the results helps you optimize your campaigns for better performance. Key metrics to track include:
Open rate: The percentage of recipients who opened the email. Click-through rate (CTR): The percentage of recipients who clicked on a link within the email. Conversion rate: The percentage of recipients who completed a desired action, such as making a purchase. Bounce rate: The percentage of emails that were not delivered. Unsubscribe rate: The percentage of recipients who opted out of your email list.