Single-Column Layout: A single-column layout is more mobile-friendly and ensures that your email looks good on various devices. Clear Hierarchy: Use headings and subheadings to create a clear hierarchy and guide the reader through the content. Consistent Branding: Ensure that your email layout aligns with your brand guidelines for a cohesive look. Call-to-Action (CTA) Placement: Place CTAs prominently to encourage clicks and conversions. They should be easily noticeable but not overpowering.